Latest Insights

The $10,000 Screwdriver

The $10,000 Screwdriver by Peter Cotton, founder and president of Best Sales Talent, LLC     You may have seen the 2014 Olympic Gold Medal

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Ironic

Ironic  Job posting seen recently online: Straight commission salesman to canvas territory in B2B selling effort to sell our sign.  

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Drill bit or hole?

Drill Bits or Holes?

Drill Bits or Holes? by Peter Cotton, founder and president of Best Sales Talent, LLC On evaluating a sales candidate’s skills before assisting him making

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Benefit Street Sign

Selling Benefits

Why People Buy by Peter Cotton, founder and president of Best Sales Talent, LLC   People buy because they can realize a benefit that is most

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Finding The Right Employee For The Right Employer

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